When growth starts breaking structure.

Growth changes what a business needs from its leadership and structure.

House of Konings steps into businesses where growth has started creating friction, complexity, and dependency.

Built from experience - applied where it counts

Let's talk

The signals usually appear before the damage does.

Leadership friction

Growth complexity

Founder bottlenecks

Decisions slow down. Roles evolve faster than clarity can keep up. Strong people start carrying more than they should.

What worked at 20 people rarely works at 70. Informal structures stop working as complexity increases.

As businesses scale, too much continues to depend on the founder.

Most of what founders call a people problem is a structure problem.

Growth becomes harder when structure no longer supports the complexity of the business.

Built inside growth, integration, and operational complexity.

I have built businesses, led acquisitions, integrated teams, and operated in executive leadership roles inside fast-growing and international organisations, including Director of Operations and SVP Customer Success and Customer AI Innovation roles.

I've seen what happens when growth outpaces structure. It looks like what you're dealing with now.

Before it costs you, let's talk

How I work with founders and leadership teams

Leadership and decision-making
When decision-making slows down, ownership becomes unclear, and too much starts flowing back to you.

Founder and CEO mentoring
When growth moves faster than your leadership model, and you're still the one making calls that should have moved on.

Organisational structure and accountability
When the business scales, roles blur, reporting lines tangle, until you're the only one who still knows who's accountable for what.

Scaling and integration
When acquisitions, restructuring, leadership transitions or operational friction hit at once, and you're the one holding it together.

Sound familiar? Let's talk.

Leadership Endorsements

"Astrid was instrumental in preparing our organisation for the operational complexity that came with onboarding IBM. She quickly identified structural weaknesses, introduced clear accountability, and removed leadership bottlenecks. Her ability to combine strategic thinking with practical execution made a significant difference to our ability to scale."

Felix Donoso

Partner Ecosystems & Strategic Alliances

"Astrid's blend of business and emotional intelligence is truly exceptional. Her unwavering commitment to strong business ethics, combined with her ability to support diverse teams, is a rare and valuable asset."

Eri Irie

Global Commercial Leader